Backstreet Boys and New Kids on the Block’s April 29 concert will be streamed live to 300 cinemas across Europe.

Backstreet Boys and New Kids on the Block’s April 29 concert will be streamed live to cinemas across Europe.

The NKOTBSB show at London’s 02 arena will make history by being broadcast to over 300 screens by Myscreenevent.com using the state of the art Pan-European satellite feed, which will stream the concert to fans in high definition.

Frank Volpe – who is coordinating the cinema cast – said: ”Working with New Kids on the Block and The Backstreet Boys is such a perfect opportunity to reach out to markets that already clearly enjoy the cinema experience and will highlight this groundbreaking development as a route all bands and artists will have the opportunity to embrace in the next ten years.”

NKOTB’s Joey McIntyre has previously revealed he is excited about bringing the NKOTBSB tour from the US to Europe but said his band will not be ”messing” with any of Backstreet Boys’ tracks. […]

From April 2 buy tickets direct from the band’s web and social media sites and from www.myscreenevent.com/NKOTBSB.

Read full article on ContactMusic.com.