Do you remember the 80s boyband called New Kids On The Block? A group from Boston that was formed by Donnie Wahlberg, Jordan and Jonathan Knight, Danny Wood and Joe McIntyre, hit the big lights with the massive success of their album Hangin’ Tough that was released in 1988. Since then NKOTB became the benchmark for high quality boyband music and they performed in Jakarta just a few years ago.

Meanwhile, the Backstreet Boys (BSB) come from the next generation of boy band which has also achieved a fair bit of tween super stardom. Both bands have been kicking back for some time but have finally come back and have made a major breakthrough by joining both groups together. They are now called NKOTBSB. These two different generation boy bands will perform at Jakarta on June 1 at MEIS, Ancol.

Source: BeatMag.com

A Cambridge marketing firm specialising in the music industry is helping to promote an historic venture for New Kids on the Block and The Backstreet Boys.

An April 29 live show at the London’s O2 Arena featuring two of the biggest pop bands of the last 20 years will make history with a movie cast live to cinemas across Europe.

Quite Great in Cambridge UK, which is helping to market the enterprise, said the groundbreaking show will see a pan-European satellite feed via a high definition live cinema cast, direct from the 02 Arena to fans watching the show in over 300 hundred cinemas in UK & Ireland, Germany, Austria, Holland, Denmark, Norway, Sweden, Finland, Latvia, Estonia and Lithuania.

A spokesperson for Quite Great PR told Business Weekly: “This landmark live cinema cast looks set to revolutionise the live experience for music fans and at the same time develop a whole new cinematic experience which will help increase not just the impact for artists of their live shows, but also increase cinema attendances.”

The show will be distributed to cinemas by Myscreenevent.com using HD camera technology from The O2 and state of the art 5.1 surround sound to give the fans watching in cinemas a feeling of event participation as close to being in the venue as is possible with the cutting edge tools at their disposal.

Myscreenevent.com are pioneers in the field of digital cinema and to date have been involved in a diverse range of streaming from sports and documentaries to classical music.

ABC Entertainment and Livebeats are co-producing the event with Myscreenevent.com allowing a truly unique network of distribution which also means that fans can buy tickets direct from the band.

Read full article on BusinessWeekly.co.uk.

Reunited former boy bands New Kids On The Block and the Backstreet Boys are to make history by broadcasting a live concert in more than 300 cinemas across Europe.

Their joint show at London’s O2 Arena later this month will be transmitted via a satellite feed to theatres in countries including Ireland, Netherlands, Germany, Denmark, Sweden, Estonia, and Latvia.

Organisers will use state-of-the-art high definition cameras and 5.1 surround sound to recreate the full concert experience for fans in cinemas thousands of miles away.

Read full article on The West Australian – Yahoo.com.au.

NKOTB officially announced that the NKOTBSB London show will be screened to european cinemas. The announcement reads as follows:

The April 29th live O2 show featuring two of the biggest pop bands of the last 20 years, New Kids on the Block and The Backstreet Boys are set to make history with a cinema cast live to cinemas across Europe.

The groundbreaking show will see a Pan-European satellite feed via a high definition live cinema cast, direct from the 02 Arena to fans watching the show in over 300 hundred cinemas in UK & Ireland, Germany, Austria, Holland, Denmark, Norway, Sweden, Finland, Latvia, Estonia and Lithuania. This landmark live cinema cast looks set to revolutionise the live experience for music fans and at the same time develop a whole new cinematic experience which will help increase not just the impact for artists of their live shows, but also increase cinema attendances.

The show will be distributed to cinemas by Myscreenevent.com using HD camera technology from The O2 and state of the art 5.1 surround sound to give fans watching in cinemas a feeling of event participation as close to being in the venue as is possible with cutting edge tools at their disposal. Myscreenevent.com are pioneers in the field of digital cinema and to date have been involved in a diverse range of streaming from sports and documentaries to classical music.

ABC Entertainment and Livebeats are co-producing the event with Myscreenevent.com to allow a truly unique network of distribution which also means that fans can buy tickets direct from the band.

“It’s so exciting to know that even though we weren’t able to bring our show to certain places in Europe our fans will still have the opportunity to experience it like they were there. We can’t wait for everyone to see the show!” Howie D of the Backstreet Boys

‘Working with New Kids on the Block and The Backstreet Boys’ explains Frank Volpe who is coordinating the cinema cast,’ is such a perfect opportunity to reach out to markets that already clearly enjoy the cinema experience and will highlight this groundbreaking development as a route all bands and artists will have the opportunity to embrace in the next ten years.

From April 2nd buy tickets direct from the band’s web and social media sites and from www.myscreenevent.com/NKOTBSB